How I Got Started
After being in the marketing industry for years, I was getting tired of seeing companies make the same mistakes on social media. They focused only on follower counts, created gimmicky paid ads, and tried to trick people into clicking on their content. It didn’t work for many reasons, the primary reason being this:
They were treating potential clients like numbers. Not real people.
In order for social media marketing to work, brands need to treat people as REAL PEOPLE. The numbers are arbitrary. In fact, the only number that really matters is the number of clients who convert and stick with you.
Even if you reach your desired goal of 10,000 followers on Instagram, it doesn’t mean those followers will buy anything. And even if they do, they aren’t going to stay with your brand UNLESS they have a reason to.
Ultimately, brand loyalty does not come from growth hacks and gimmicks. It comes from genuine connections between brands and people.
And how do you make genuine connections with people?
Through storytelling, community building and most importantly, authenticity.
Authenticity has been so lost on us in recent years, especially on social. Social media marketing has gotten a bad wrap for being salesy, cringey and over-the-top. I’ve seen and felt this first hand in previous jobs, where I would spend hours negotiating with TikTok boys or creating the perfect Kardashian memes. (Not kidding!)
But I am here to show you…..
It doesn’t have to be so superficial.
Through Social with Sam, I have dedicated myself to a type of social media marketing that favors authenticity and genuine connections over growth hacks and aesthetics. I use analytics as a tool to assess performance, but brand values will always be the foundation of the strategy.
I also show you how to grow your social media presence sustainably. By working together to create a personalized strategy that builds over time, I help you prevent social media burnout and give you tools to generate steady growth that lasts.
Who do I work with?
I love working with small business owners and solo entrepreneurs because as one myself, I know the passion and drive that goes into your work.
You’ve built your company from the ground up, which takes a special type of dedication that few people have. Plus, you make my job easy. You have such a powerful and inspiring story behind your brand already. All I have to do is amplify your voice so it reaches the right people!
What do I help you with?
My mission is to connect with you, learn about your brand from the inside out, and give you the tools you need to create a social media strategy that’s fun, manageable, authentic, and attractive to your ideal client. You won’t need to sacrifice your values. You won’t need to pay tons of money for ads. And you definitely won’t need to chase meaningless numbers.
Does this sound like what you’re looking for? Let’s work together! Set up a free discovery call with me by clicking the button below.